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Sharing your location on Twitter

If you add your location to your tweets using a mobile app, you attach your specific location to your tweets. When you tweet from twitter.com, you can choose to attach a more general location like a city name.  We find local cities and towns in the UK don’t come up though. The site just offers London normally if that’s where you are, or you can add / be in Scotland or Wales!  If you want to be more specific it’s best to be using an app or mobile.

Tweeting your location allows your followers to see where you are, gives you location-specific ‘trends’ and you’ll also get commercial tweets tailored to your location, which can mean more great local offers.

As described before in our blog on Local Marketing Tips, marketing and selling can often be linked with local connections, so sharing where you are, where you’re going or where you’ve been could be that last connection that gets you that business meeting, or a sale that you might not otherwise have got. It might even mean a new supplier or a special offer finding you too.

As with most social media sites and apps etc, you can amend your privacy in the settings, under ‘Security and Privacy’. Even if you opt-in for ‘tweet location’, you can still turn your location on or off before each tweet so it only shares where you are when you want it to.  You can also delete all the previously stored location information. You might want to do this is you’ve moved your office or moved house so you stop getting irrelevant information and ads.

Shared locations become really powerful for businesses when they’re used to search out people, connections and prospects via the Twitter Advanced Search facility, or on Hootsuite’s location search.  Following others who share their location could bring you more business and certainly get you leads.

So, we would advise having the facility on and deciding tweet by tweet if you want to share your current location.

 

If you’re local, you can come and meet our team at the ‘Tweetup’ on 8th October, from 7.15pm at Matthew’s Yard, Croydon. These are monthly social meet-ups. See our Events page!

News: Twitter launches ‘Flight School’

in 2014, people are no longer asking Why Twitter? they are asking How Twitter? And as if by magic Twitter has followed the lead of the likes of Facebook, Google and Buzzfeed and has launched it’s very own learning hub – Flight School to help agencies use Twitter more effectively as a marketing tool.

Twitter say:

“For marketers who want to reach consumers during today’s biggest live, public and conversational moments, there’s no better place than Twitter. Flight School has given us added expertise to leverage Twitter’s real-time marketing platform to create impactful campaigns for our clients in the evolving digital media landscape.”

The online tutorials will cover maximising content, tailoring campaigns for specific clients and promoting messages at the right time to reach a target audience.

Local social marketing tips

Because us Dot Social ladies come from Croydon, we know people who work or worked at Nestle and/or have a connection with Nestle because they used to have their UK Headquarters here and were the main private employer in Croydon.   They’re now down the road near Gatwick.  The Nestle building is part of the Croydon skyline, literally, and they lit up the Wellesley Road building at night with coloured lights.  They’re an American giant, but we have an indirect connection with them because they are local.

As online marketeers, we know the best way to gain positive attention is to provide great content and be a source of information relevant to our audience.  The problem is that nearly everybody (well, anyone with any sense!) is doing it.  This means even your best content may get lost in the crowd.

A very good way to stand out, especially if you have a local base, or connection with a particular area is by focusing your efforts locally.  Remember the saying, ‘Think globally, act locally‘.   Think about the big picture but if you’re starting out or a small business, you need to start small, and local.

Consider marketing yourself to smaller groups rather than targeting larger ones.  You can do this by joining discussions in local LinkedIn Groups, Facebook Groups, in smaller local Google Communities, or even at smaller business networking events.

People who know you are local are far more likely to read your posts and respond to them, connect with you and remember you if they feel that local connection.   We explained this at our recent Social Media workshop, that it can fall right down to the specific area in a town if you are a small, local business.  London is a big place, as-is Surrey, so although you might be intending to market to a global audience, if you are based in Guildford or Bermondsey, then say so.   Name the particular place and people will think of a connection with it, and it is that that makes it feel more personal and memorable.

With the corporate world and big businesses being seen sometimes in a negative light now and people turning to look out the bespoke, small, local business you’ll find, like us, a lot of people would rather do business with a local business than a big global corporate.  We see this all the time with requests on Social Media for recommendations for anything from a local plumber that needs to be local to a web designer, who doesn’t.

By the way, we can produce beautiful WordPress websites ourselves, but we don’t do plumbing – well, not yet!!

So don’t forget to talk about your specific location, your connection with places and also where you’re heading or where you’ve been.  Mention this on your social media channels as well as looking out suitable places to share your content with people online in smaller localised groups.   Think about your business according to both local and global considerations.

We organise Tweetups, which are a social gathering in Croydon. If you’d like to come to one and/or meet us, see the next dates and any of our other events on our Events Page.

Another successful Social Media workshop completed!

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Us Dot Social girls are very busy working on our client’s online presence lately but we also get involved in community projects, this week has been specifically focused on Purley Festival.

We have all been involved in the festival from its fruition and between us we take care of the music, organisation of the weekend finale, website design and maintenance and all the social media accounts.

As part of the Purley Festival week we thought it would be great if we ran our own event to help local businesses in our community. So on Wednesday, we ran a  Social Media workshop at Christ Church, Purley where I outlined our 6 steps to successful Social Media Strategy and Wendy shared some useful hints and tips on using Twitter, LinkedIn and Facebook.  Our brilliant creative genius Ania was on hand, as always to take some fantastic photographs.

The session was fully booked with plenty of independent businesses, solo entrepreneurs and a few bigger High Street companies, the workshop was a great success but don’t take our word for it, we had some great feedback…

 

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Future workshops

We will be running workshops later in the year, if you are interested in learning about getting more leverage from your Social Media drop us a line!

 

 

 

 

 

Post photos from your phone straight a Facebook Album

 

UPDATE – you CAN now post photos from your mobile into albums using the Facebook Pages app- Hurray!!

This came up whilst we were talking at Croydon’s Meanwhile Use marketing day.   I explained that posting photos is great and to do it from your mobile is easy and can create buzz for projects, but to remember to go and upload them into albums on your Page later with dates, descriptions, tags etc and then you can link to those albums and share them etc.   Otherwise they all just sit in ‘mobile uploads’ and that’s a massive mess!

However, I don’t think a lot of people know that, for your personal profile, you can actually add to an Album or even Create an Album on your phone.

After selecting ‘Share a Photo’ on your timeline and selecting them, click the icon underneath (below!) and you can add to an Album or create a new Album.

  • Choose an album

Alternatively, on the iPhone Facebook App, from anywhere just go to ‘More’ then scroll down until you see ‘Photos’ and in there you can upload like you do from your PC.

Both give you the options to add a description, location, people-tagging and privacy alterations as normal.

The only thing we’ve noticed you can’t do is Edit the Album to do things like re-order the photos like you can from your PC.

So, there’s no need to re-upload to organise your photos into Albums.  Unfortunately, this doesn’t seem to be available for Pages Apps yet, but for personal use it’s great.

We hope you find our Blog useful and if you’d like more tips from us please do connect with us on Facebook and Twitter.

10 easy ideas to post on your Social Media

A lot of people we meet who aren’t yet using Social Media or haven’t fully integrated it into their marketing plans ask us what they should post on their Social Media channels.

There are literally hundreds of things you can post about but for some simple outgoing post suggestions for your social media, see below.   We recommend the 80/20 rule i.e. 80% sharing useful information and content and engaging with your audience and just 20% directed to your business.

1.  Promotional offers for your products/services

2. How your product/services solve your customers’ problems or help them

3. Comparisions of yours to other similar products/services

4. Reviews of your products/services or testimonials/case studies

5. Best of, top sellers or customers’ favourites

6. Your USP

7.  What you’re working on right now

9.  Industry news

10. Share photos or video of your people doing their work or using your products

We’ll post some more suggestions in the future, but hopefully these will give you some inspiration if you’re struggling with what to talk about.  Don’t forget, we’re very social and happy to join you in conversation, especially on Twitter, so do follow us @DotSocialise and

Wendy Ager @WendyAnnAger

Stephanie Darkes @StephanieDarkes

Ania Wilk-Lawton @AniaWL

Why and how to use Twitter Lists

Lists are extremely useful.  You can group people together in Twitter lists so that you can go and just see those people’s Tweets.  It’s also useful because you don’t have to follow the people you put into Lists and so you don’t have to follow them but still get to see their Tweets.  It’s another way of seeing people’s Tweets if and when you want to and you don’t have to be following them.   You can have 1000 different lists and put 5000 people in any of them, one or more.

You can create your own lists or subscribe to lists created by others. 

To create your own list,  go to the gear icon drop down menu in the top right navigation bar or from profile page just click on Lists.   That’s where you go to look at Tweets by people you’ve put in Lists and manage your lists etc.  

To add Tweeters to your lists, click the gear icon by the the Users profile and you’ll see ‘Add to List’.  

Whether to keep your Lists public or private is up to you.  If you have a bunch of confidential clients, influencers and competitors you want to ‘watch’ what they’re Tweeting about then you’ll probably want to make those private.   If you’re making a good list of contacts in one field or location that others might want to follow we’d suggest you make them Public, and that you name them clearly and positively and you’ll get other people following your lists.   

To follow other people’s lists, from their Profile click on Lists and subscribe.

 

For more on detail and help with Lists try Twitter’s “I’m having trouble with lists” information in the Help Centre.

Social Media Marketing for Croydon’s Meanwhile Use

 On Wednesday, 26th we shared our Social Media knowledge at the Meanwhile Use Croydon Marketing Day at Matthews Yard.    We were asked to provide advice on setting up a social media strategy and social media profiles.   

We stepped-in and ran the whole morning session based on our two presentations, with networking and coffee between.   Stephanie talked on creating a successful social media strategy and Wendy talked about social media profiles and improving your online presence.  There were a real mix of people in the audience, from those with an interesting idea for the Meanwhile Use Croydon scheme and some others interested in Social Media marketing for their businesses.  

It was the last day of workshops and finished with Sally Williams talking from Retail Revival.   The final applications for the Meanwhile Use Croydon competition are due in by 30th March.   

We are happy to connect you with a very supportive local online community in Croydon for campaigns, ideas and companies, so if you are on/join any of the Social Media platforms do connect with us on Twitter, Facebook, LinkedIn, Pinterest and Google+.  

 

You can now tag your friends on mobile Twitter images!

In a bid to keep up with Facebook, Twitter have incorporated the ability to tag your friends in your photos on your mobile with their ‘tap to mention’ facility.

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You can tag up to ten people in one photo WITHOUT using any of your 140 characters.. About time too, we say!

Twitter have also added a collage option allowing you to add up to four photos in a single tweet, if you aren’t seeing any of these changes, get updating!

But if you don’t want to be tagged, fear not! You can opt out.  Simply go to your Twitter privacy settings and change your default setting for photo sharing “Allow anyone to tag me in photos” to either only people you already follow can tag you, or turn it off completely. You can also untag yourself from any photos by tapping the three dots below the tweet and select “Remove tag from photo.”

Related articles
Twitter gets a new look… it’s Facebook: ‘Tags’ and ‘shares’ appear on micro-blogging platform

A Croydon Tweetup at Matthews Yard

It has been a very long time since Croydon had a Tweet up and being the sociable and organised people that we are, the Dot Social ladies took it upon ourselves to organise the first Croydon Tweet up of 2014 at Matthews Yard last week.

For us, Tweetups aren’t for business purposes they are strictly social, to meet the scene behind the screen!

While there are lots of business networking events, there are less purely social meet ups; around Croydon we have Croydon Eats Out and Purley Breakfast Club as regular social events, and we’ve been to Croydon Tweetups in the past that have been purely social and informal occasions.  

That being said, there are a lot of people on Twitter interacting because they’ve got a business interest, so those connections and, “Hello, I’m X, what do you do?” introductions obviously lead to it being inevitable that some business networking occurs.  That’s great, and why not?!  But, for us, the main purpose of the Croydon Tweetups is just to meet and socialise with locals.  There’s no agenda, no timetable, no speakers and no pressure.  Just come and mingle and turn up and leave when it suits you.

This Wednesday was the first Croydon Tweetup this year and about 40 people came along.  There were a few presenters from Croydon Radio, which is based there, and a wide range of others.  There was a real buzz at the bar with everyone chatting and introducing those they knew and didn’t to each other.   There were only a few I hadn’t met before, and one guy who had definitely not found out about it on Twitter and isn’t on Twitter at all!

Thanks to the fabulous Matthews Yard for having us.  We love it there.  It’s such a great hub for business to personal, arts, music and community events and groups.

We intend to have these Croydon Tweetups regularly now, so keep an eye out for future dates on, or join, the official Croydon Tweetup page, see elsewhere online and follow us on Twitter.

If you missed this one, diary the next one which will be from 7pm on Weds, 9th April