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Google’s new email ‘Unsubscribe’ button

A couple of days ago, Google rolled out their new ‘Unsubscribe’ button. It comes up next to your emails from companies it thinks you might want to unsubscribe from. It’s a link that sends an automated email to the sender requesting they remove you from future emails.

I noticed my first one today.

It will make it easier to unsubscribe from marketing emails, but will it reduce spam? According to The Verge it won’t because it won’t pick them up as marketeers promotions and you don’t want an email sent back to a spammer, for fear of more spam! So, it will simply allow us to quickly and easily unsubscribe from marketing messages without having to scroll down to look for the unsubscribe link at the bottom.

It clearly won’t catch all of them either, as I’ve got a few others without the Unsubscribe button showing.

Google explain it a bit more here and call it Auto-Unsubscribe.