Posts

Facebook Messenger App

I’m not sure why there has been a sudden flurry of scepticism about the Facebook Messenger Android app while I’ve been away (only for a few days) as it isn’t exactly new, it originally launched in 2011!

At Dot-Social we’re all on iOS and want the latest version of most things to keep us all up-to-date.  I personally believe Facebook make changes to enhance what we do, to keep us all on there!  The difference is that the Android version of the app is having to play by Google’s rules and declare all it’s capabilities which, when spelt out, seem quite alarming and possibly intrusive, using all kinds of data from your mobile.

This article from Mashable helps with the detail of what people are concerned about and should help decide whether you should be worried. It’s aptly named, Don’t Freak Out About the Facebook Messenger App.

Facebook’s own blog on this, Why is the Messenger app requesting permission to access features on my Android phone or tablet? explains why they need the permissions stated.  Even if you don’t really understand it all, you can get the gist.

You’ll see in the first blog post that they advise these permissions already applied to Facebook’s main app, and many of them are standard for social media apps like this anyway. It was in April this year when they split the app and started rolling it out.  The app reduces the different ways in which Facebook has to handle messages in its standard app and, “It would be too cumbersome to add to the standard app.”

In very basic terms, within Facebook if you want to send someone a picture from your android mobile, you’ll need to have given the messenger app permission to access your photos.  However, if you still don’t want to use the Messenger app, you can still access Facebook messages by accessing the site through a mobile browser.  You can then access and respond to your messages without using the Messenger app.

Croydon Tech City, Just Croydon and our Tweetup

IMG_6825 IMG_6777

On Thursday, Wendy attended the Croydon Tech City season finale meeting at Matthews Yard, Croydon.  This is a movement founded by Jonny Rose, now joined by Sarah Luxford and Nigel Dias, promoting the growth of tech companies and start-ups to come and work in and/or from Croydon.

There are great, free, monthly meetings (though there’s not one in August, hence it being the season finale this month!) with presentations from players large and small involved in tech, tech start-ups or with views or influence over them.  Since the inception, 16 months ago, there’s been a Croydon Tech City Summit and social gatherings, the Code Club movement is expanding, giving the opportunity for kids from primary school-age learning to code and lots of networking and partnership discussions.

There’s always a really positive vibe, interesting people to meet from the large group of technically-minded people to other marketing companies, ideas people, to the odd financier.

We also discovered from one of the presentations on Thursday that the Just Croydon website had launched just 2 days before, a new social site for Croydon, and that their launch night is the same as our next Tweetup.   So, we would really encourage anyone and everyone interested in getting connected and improving Croydon in person, or online, to come down to Matthews Yard on 13th August.   The Just Croydon Launch is from 6.30pm for 7pm start in the studio with talks from Jonny Rose, Councillor Tony Newman and the Mayor of Croydon, Manju Shahul-Hameed.  

The Tweetup is just a social event, free and everyone is welcome to come along.   It starts from 7.30pm, or join up with us after the Just Croydon event, on 13 August.  See full details of the August Tweetup.  

Stephanie Darkes and Wendy Ager from Dot-Social will be there and we’re normally at the bar or outside.

 

 

 

Local social marketing tips

Because us Dot Social ladies come from Croydon, we know people who work or worked at Nestle and/or have a connection with Nestle because they used to have their UK Headquarters here and were the main private employer in Croydon.   They’re now down the road near Gatwick.  The Nestle building is part of the Croydon skyline, literally, and they lit up the Wellesley Road building at night with coloured lights.  They’re an American giant, but we have an indirect connection with them because they are local.

As online marketeers, we know the best way to gain positive attention is to provide great content and be a source of information relevant to our audience.  The problem is that nearly everybody (well, anyone with any sense!) is doing it.  This means even your best content may get lost in the crowd.

A very good way to stand out, especially if you have a local base, or connection with a particular area is by focusing your efforts locally.  Remember the saying, ‘Think globally, act locally‘.   Think about the big picture but if you’re starting out or a small business, you need to start small, and local.

Consider marketing yourself to smaller groups rather than targeting larger ones.  You can do this by joining discussions in local LinkedIn Groups, Facebook Groups, in smaller local Google Communities, or even at smaller business networking events.

People who know you are local are far more likely to read your posts and respond to them, connect with you and remember you if they feel that local connection.   We explained this at our recent Social Media workshop, that it can fall right down to the specific area in a town if you are a small, local business.  London is a big place, as-is Surrey, so although you might be intending to market to a global audience, if you are based in Guildford or Bermondsey, then say so.   Name the particular place and people will think of a connection with it, and it is that that makes it feel more personal and memorable.

With the corporate world and big businesses being seen sometimes in a negative light now and people turning to look out the bespoke, small, local business you’ll find, like us, a lot of people would rather do business with a local business than a big global corporate.  We see this all the time with requests on Social Media for recommendations for anything from a local plumber that needs to be local to a web designer, who doesn’t.

By the way, we can produce beautiful WordPress websites ourselves, but we don’t do plumbing – well, not yet!!

So don’t forget to talk about your specific location, your connection with places and also where you’re heading or where you’ve been.  Mention this on your social media channels as well as looking out suitable places to share your content with people online in smaller localised groups.   Think about your business according to both local and global considerations.

We organise Tweetups, which are a social gathering in Croydon. If you’d like to come to one and/or meet us, see the next dates and any of our other events on our Events Page.

What can people see on your Facebook Page?

Facebook Page Privacy jpg

When you’re logged into your own business or community Page on Facebook it’s good to keep in mind that you can probably see more than people who are viewing or have Liked your page can see.  There are also a few things you may not be able to see that others can eg a comment that’s been made private between friends about your page.

You can see all the posts on your page, even ones that have been ‘hidden’ but a visitor won’t see them.

Unless you’ve changed the settings, people will also see Other People’s posts to your page, and interactions THEIR friends have had with your page and who of their friends have Liked your page. If you want to change this you can either ‘Require your approval for others posts to your page’ or turn of the Recent Posts By Others box – See how to here!

If you have need to, you can remove someone from you page, or go further and BAN them! See more on that here.  You can also add a profanities filter or even ban the use of particular words!

You can set country and age restrictions of people who see/like your page, decide if you want people to tag photos and all sorts in Edit Settings and even make your page more visible.

At the top of your Page, click Edit Page then Select Edit Settings

Go and have a look NOW and see if you want to add/change anything on your Facebook Page!

 

We’re Dot Social on Facebook.  There we share our blogs and other useful marketing and social media tips. We are @Dotsocialise on Twitter, if you’d like to connect with us individually on Twitter, we are @AniaWL, @StephanieDarkes and I’m @WendyAnnAger.

 

 

 

Post photos from your phone straight a Facebook Album

 

UPDATE – you CAN now post photos from your mobile into albums using the Facebook Pages app- Hurray!!

This came up whilst we were talking at Croydon’s Meanwhile Use marketing day.   I explained that posting photos is great and to do it from your mobile is easy and can create buzz for projects, but to remember to go and upload them into albums on your Page later with dates, descriptions, tags etc and then you can link to those albums and share them etc.   Otherwise they all just sit in ‘mobile uploads’ and that’s a massive mess!

However, I don’t think a lot of people know that, for your personal profile, you can actually add to an Album or even Create an Album on your phone.

After selecting ‘Share a Photo’ on your timeline and selecting them, click the icon underneath (below!) and you can add to an Album or create a new Album.

  • Choose an album

Alternatively, on the iPhone Facebook App, from anywhere just go to ‘More’ then scroll down until you see ‘Photos’ and in there you can upload like you do from your PC.

Both give you the options to add a description, location, people-tagging and privacy alterations as normal.

The only thing we’ve noticed you can’t do is Edit the Album to do things like re-order the photos like you can from your PC.

So, there’s no need to re-upload to organise your photos into Albums.  Unfortunately, this doesn’t seem to be available for Pages Apps yet, but for personal use it’s great.

We hope you find our Blog useful and if you’d like more tips from us please do connect with us on Facebook and Twitter.

10 easy ideas to post on your Social Media

A lot of people we meet who aren’t yet using Social Media or haven’t fully integrated it into their marketing plans ask us what they should post on their Social Media channels.

There are literally hundreds of things you can post about but for some simple outgoing post suggestions for your social media, see below.   We recommend the 80/20 rule i.e. 80% sharing useful information and content and engaging with your audience and just 20% directed to your business.

1.  Promotional offers for your products/services

2. How your product/services solve your customers’ problems or help them

3. Comparisions of yours to other similar products/services

4. Reviews of your products/services or testimonials/case studies

5. Best of, top sellers or customers’ favourites

6. Your USP

7.  What you’re working on right now

9.  Industry news

10. Share photos or video of your people doing their work or using your products

We’ll post some more suggestions in the future, but hopefully these will give you some inspiration if you’re struggling with what to talk about.  Don’t forget, we’re very social and happy to join you in conversation, especially on Twitter, so do follow us @DotSocialise and

Wendy Ager @WendyAnnAger

Stephanie Darkes @StephanieDarkes

Ania Wilk-Lawton @AniaWL

A Croydon Tweetup at Matthews Yard

It has been a very long time since Croydon had a Tweet up and being the sociable and organised people that we are, the Dot Social ladies took it upon ourselves to organise the first Croydon Tweet up of 2014 at Matthews Yard last week.

For us, Tweetups aren’t for business purposes they are strictly social, to meet the scene behind the screen!

While there are lots of business networking events, there are less purely social meet ups; around Croydon we have Croydon Eats Out and Purley Breakfast Club as regular social events, and we’ve been to Croydon Tweetups in the past that have been purely social and informal occasions.  

That being said, there are a lot of people on Twitter interacting because they’ve got a business interest, so those connections and, “Hello, I’m X, what do you do?” introductions obviously lead to it being inevitable that some business networking occurs.  That’s great, and why not?!  But, for us, the main purpose of the Croydon Tweetups is just to meet and socialise with locals.  There’s no agenda, no timetable, no speakers and no pressure.  Just come and mingle and turn up and leave when it suits you.

This Wednesday was the first Croydon Tweetup this year and about 40 people came along.  There were a few presenters from Croydon Radio, which is based there, and a wide range of others.  There was a real buzz at the bar with everyone chatting and introducing those they knew and didn’t to each other.   There were only a few I hadn’t met before, and one guy who had definitely not found out about it on Twitter and isn’t on Twitter at all!

Thanks to the fabulous Matthews Yard for having us.  We love it there.  It’s such a great hub for business to personal, arts, music and community events and groups.

We intend to have these Croydon Tweetups regularly now, so keep an eye out for future dates on, or join, the official Croydon Tweetup page, see elsewhere online and follow us on Twitter.

If you missed this one, diary the next one which will be from 7pm on Weds, 9th April