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Another successful Social Media workshop completed!

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Us Dot Social girls are very busy working on our client’s online presence lately but we also get involved in community projects, this week has been specifically focused on Purley Festival.

We have all been involved in the festival from its fruition and between us we take care of the music, organisation of the weekend finale, website design and maintenance and all the social media accounts.

As part of the Purley Festival week we thought it would be great if we ran our own event to help local businesses in our community. So on Wednesday, we ran a  Social Media workshop at Christ Church, Purley where I outlined our 6 steps to successful Social Media Strategy and Wendy shared some useful hints and tips on using Twitter, LinkedIn and Facebook.  Our brilliant creative genius Ania was on hand, as always to take some fantastic photographs.

The session was fully booked with plenty of independent businesses, solo entrepreneurs and a few bigger High Street companies, the workshop was a great success but don’t take our word for it, we had some great feedback…

 

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Future workshops

We will be running workshops later in the year, if you are interested in learning about getting more leverage from your Social Media drop us a line!

 

 

 

 

 

10 easy ideas to post on your Social Media

A lot of people we meet who aren’t yet using Social Media or haven’t fully integrated it into their marketing plans ask us what they should post on their Social Media channels.

There are literally hundreds of things you can post about but for some simple outgoing post suggestions for your social media, see below.   We recommend the 80/20 rule i.e. 80% sharing useful information and content and engaging with your audience and just 20% directed to your business.

1.  Promotional offers for your products/services

2. How your product/services solve your customers’ problems or help them

3. Comparisions of yours to other similar products/services

4. Reviews of your products/services or testimonials/case studies

5. Best of, top sellers or customers’ favourites

6. Your USP

7.  What you’re working on right now

9.  Industry news

10. Share photos or video of your people doing their work or using your products

We’ll post some more suggestions in the future, but hopefully these will give you some inspiration if you’re struggling with what to talk about.  Don’t forget, we’re very social and happy to join you in conversation, especially on Twitter, so do follow us @DotSocialise and

Wendy Ager @WendyAnnAger

Stephanie Darkes @StephanieDarkes

Ania Wilk-Lawton @AniaWL

Social Media Marketing for Croydon’s Meanwhile Use

 On Wednesday, 26th we shared our Social Media knowledge at the Meanwhile Use Croydon Marketing Day at Matthews Yard.    We were asked to provide advice on setting up a social media strategy and social media profiles.   

We stepped-in and ran the whole morning session based on our two presentations, with networking and coffee between.   Stephanie talked on creating a successful social media strategy and Wendy talked about social media profiles and improving your online presence.  There were a real mix of people in the audience, from those with an interesting idea for the Meanwhile Use Croydon scheme and some others interested in Social Media marketing for their businesses.  

It was the last day of workshops and finished with Sally Williams talking from Retail Revival.   The final applications for the Meanwhile Use Croydon competition are due in by 30th March.   

We are happy to connect you with a very supportive local online community in Croydon for campaigns, ideas and companies, so if you are on/join any of the Social Media platforms do connect with us on Twitter, Facebook, LinkedIn, Pinterest and Google+.  

 

What do you love best about Twitter, Facebook, Linke….

What do you love most about the platforms you use?  It’s great to find out how other people use Social Media.   Often it shows us a new perspective, an insight or even a great tip we can use.

Here’s what I love most about the platforms I use most:

Twitter is by far my favourite because it’s full of conversations, quirkiness, news and information. It’s not limited like some of the others in that it’s reach is far and wide because anyone can ReTweet your message and one of their followers can ReTweet it again and so it goes on.   As much as it’s extensive, it can also be very localised, if you want it to be, by chatting with locals and using local searches.  You don’t have to be following someone or them you to be able to interact or share information with you, so the reach of your message is almost infinite. There’s always something interesting happening there too.    See more on this on my own blog How Twitter Changed My Life.

Facebook is where my friends are, well most of them, still.  It is where we catch-up, chat, share photos & organise things in groups from days outs to events and parties.  That’s what I do personally on Facebook.   In some business groups and on Pages I share relevant and useful content and find some very useful information, mostly from pages I’ve liked and am interested in.

LinkedIn really is for business and where I mostly find out most about my networking contacts, their background, their business, expertise and experience, if they’ve completed it! I also use the search facilities on there quite a bit and post in local groups, contact people through their message system who I haven’t got or stored their contact details.  You can also get quite hooked on ‘Answers’, where you can pose or answer questions on specific topics.

For photos I love Flickr for displaying, grouping, sharing and more and I’m beginning to see the excitement of Pinterest now.  I never got into Instagram and don’t see the point of re-duplicating uploading my photos again and I really don’t want to click through to them from Twitter either!

YouTube searches are phenominal now, and I am often looking up How tos and more on there.  With AdBlocker on Chrome it’s even slicker to use now too.  I’ve also blogged about whether it’s a good or bad thing to block online advertising. It’s not often convenient for me to watch video, which is why I still read much more information than listen to or watch online myself.

Google Plus still feels like a new playing field to me, with most people I see posting being ones I recognise from one of the above platforms.  Circles and Communities, to me, are just a replica of groups on Facebook or LinkedIn.  I know some people who say they absolutely love G+ but, as a friend & Tweeter recently said, “What gap does it fill?”.

So, what do you do on/with the platforms you use?  

What’s your favourite and why?