Posts

10 easy ideas to post on your Social Media

A lot of people we meet who aren’t yet using Social Media or haven’t fully integrated it into their marketing plans ask us what they should post on their Social Media channels.

There are literally hundreds of things you can post about but for some simple outgoing post suggestions for your social media, see below.   We recommend the 80/20 rule i.e. 80% sharing useful information and content and engaging with your audience and just 20% directed to your business.

1.  Promotional offers for your products/services

2. How your product/services solve your customers’ problems or help them

3. Comparisions of yours to other similar products/services

4. Reviews of your products/services or testimonials/case studies

5. Best of, top sellers or customers’ favourites

6. Your USP

7.  What you’re working on right now

9.  Industry news

10. Share photos or video of your people doing their work or using your products

We’ll post some more suggestions in the future, but hopefully these will give you some inspiration if you’re struggling with what to talk about.  Don’t forget, we’re very social and happy to join you in conversation, especially on Twitter, so do follow us @DotSocialise and

Wendy Ager @WendyAnnAger

Stephanie Darkes @StephanieDarkes

Ania Wilk-Lawton @AniaWL

Can Path replace Facebook?

Path – The place for your personal life

The first I heard of Path was watching The Gadget Show this week.  It’s described as an Ad-Free version of Facebook.  Why it’s been mentioned now as a possible rival in social networking terms to Facebook, when it’s been around for quite a while could be because they’ve only just launched it’s iOS7 App.  

Path is a Social Media network with the difference to others that it limits your friends to 150.  This is because physiologists say that that’s the maximum number of people you can maintain meaningful relationships with at any one time.   You can delete and add people as you change friends.

Your uploads/shares are called Moments and it’s more like a closed network as your Moments remain within those friends.  You can even have an inner circle of friends too.   It seems really slick and is intuitive to use on an iPhone, with new swiping features and moving between messages and the Home screen etc.

It has been doing pretty well gaining numbers from what what I’ve read but there’s scepticism on how it can be monetised.

Their CEO Dave Morin, according to this Business Insider article, has hinted in the past that somehow making money from data about users’ behaviour might be a way it makes money, rather than straightforward advertising,  and that they intend to remain independent.  Path Premium is £2.99 for 3 months or £10.49 for 12 and this gives you unlimited access to items from the their online shop (sticker packs and camera filters) and early access to new items.

For me, it’s like anything new…. I’d love to try it out properly but need more friends to be on it to see if it’s really going to replace something else.  It will have to be pretty good to overtake something else you’ve invested time and effort in.  It’s been around for over 3 years now and this is the first I’ve heard of it and it’s got to make money to take off too, so lets see, eh?!

As it’s FREE do have a go with Path via Google Play or Apple’s App Store. 

Blocking Online Adverts – Is this good or bad?

Ever since installing AdBlock Plus to Chrome, and enjoying being able to happily watch WHAT I WANT on YouTube without being forced to watch adverts first, I’ve been wondering what effect this will have on the future of online advertising.   According to this Forbes post, Use of Ad-blocking is on the rise, the use of ad blocking is growing at a rate of 43% per year.

 

 

So, I’ve done a little research here’s what I found.

Where initially Adblock Plus would block all advertising, it now apparently has a whitelist of selected sites and services whose ads are allowed through the filter.  These do seem reasonable to me if you read about what they class as non-intrusive ‘acceptable ads‘.  

Obviously, it is controversial, as detailed by Dave Lee, BBC Technology News – Is it ethical to block adverts online? 

I had a look through the The Internet Advertising Bureau (IAB)*, report mentioned (OK, so I didn’t read it all in depth – it’s extremely lengthy!) and found the following points make their case fairly clear. 

Below are extracts from the White Paper: Consumers driving the digital uptake – The economic value of online advertising-based services for consumers.

 P13 Point 4. Primary Research:  “…current ad-financed services generate significant value for the average Internet user, being an order of magnitude higher than what the same user would be willing to pay for eliminating the related disturbance of advertising and privacy issues.”

 P 14 Point 4.2: “Free ad-funded services generate the bulk of this consumer services surplus, highlighting the significant value of the ad-based revenue model for consumers.”

 P24 Point 5 : “the value obtained from using Web services remains six times larger than what users are willing to spend to avoid such disturbance. This means that the current ecosystem works quite well and that caution must be exercised in challenging the current system because of the risk of creating other imbalances.”

What this report seems to suggest/confirm is that Advertising basically helps pay for all the free stuff we get while using the internet, and the detriment is far, far, way out-weighed by the benefits.

So now I’m all for acceptable and non-intrusive ads, in order to keep a lot of what we use on the internet free.  

What do you think about blocking adverts and the future of online advertising? Comment below:

 

 *FYI The IAB is a UK-based trade association for online and mobile advertisers.

My quick DIY guide for marketing your business for FREE

I’m loving WordPress today.

The beautiful thing about online marketing these days is that you really can do it all yourself.  Not only can you develop and write your own site having complete control over it, you can buy your domain, set up your emails and plug-in your WordPress site (I’m going to use Namesco.co.uk )  for a fraction of the cost of a professional web developer – and it looks just as good.

The logo of the blogging software WordPress.

Image via Wikipedia

Once your site is up and running you can set up your social media profiles and promote your business for free.

During these days of DIY marketing, I find myself getting more and more attached to my laptop and more and more in love with my new business.

If you want to set yourself up and you need a hand, you know where to find me 🙂