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Social Media Marketing for Croydon’s Meanwhile Use

 On Wednesday, 26th we shared our Social Media knowledge at the Meanwhile Use Croydon Marketing Day at Matthews Yard.    We were asked to provide advice on setting up a social media strategy and social media profiles.   

We stepped-in and ran the whole morning session based on our two presentations, with networking and coffee between.   Stephanie talked on creating a successful social media strategy and Wendy talked about social media profiles and improving your online presence.  There were a real mix of people in the audience, from those with an interesting idea for the Meanwhile Use Croydon scheme and some others interested in Social Media marketing for their businesses.  

It was the last day of workshops and finished with Sally Williams talking from Retail Revival.   The final applications for the Meanwhile Use Croydon competition are due in by 30th March.   

We are happy to connect you with a very supportive local online community in Croydon for campaigns, ideas and companies, so if you are on/join any of the Social Media platforms do connect with us on Twitter, Facebook, LinkedIn, Pinterest and Google+.  

 

What do you love best about Twitter, Facebook, Linke….

What do you love most about the platforms you use?  It’s great to find out how other people use Social Media.   Often it shows us a new perspective, an insight or even a great tip we can use.

Here’s what I love most about the platforms I use most:

Twitter is by far my favourite because it’s full of conversations, quirkiness, news and information. It’s not limited like some of the others in that it’s reach is far and wide because anyone can ReTweet your message and one of their followers can ReTweet it again and so it goes on.   As much as it’s extensive, it can also be very localised, if you want it to be, by chatting with locals and using local searches.  You don’t have to be following someone or them you to be able to interact or share information with you, so the reach of your message is almost infinite. There’s always something interesting happening there too.    See more on this on my own blog How Twitter Changed My Life.

Facebook is where my friends are, well most of them, still.  It is where we catch-up, chat, share photos & organise things in groups from days outs to events and parties.  That’s what I do personally on Facebook.   In some business groups and on Pages I share relevant and useful content and find some very useful information, mostly from pages I’ve liked and am interested in.

LinkedIn really is for business and where I mostly find out most about my networking contacts, their background, their business, expertise and experience, if they’ve completed it! I also use the search facilities on there quite a bit and post in local groups, contact people through their message system who I haven’t got or stored their contact details.  You can also get quite hooked on ‘Answers’, where you can pose or answer questions on specific topics.

For photos I love Flickr for displaying, grouping, sharing and more and I’m beginning to see the excitement of Pinterest now.  I never got into Instagram and don’t see the point of re-duplicating uploading my photos again and I really don’t want to click through to them from Twitter either!

YouTube searches are phenominal now, and I am often looking up How tos and more on there.  With AdBlocker on Chrome it’s even slicker to use now too.  I’ve also blogged about whether it’s a good or bad thing to block online advertising. It’s not often convenient for me to watch video, which is why I still read much more information than listen to or watch online myself.

Google Plus still feels like a new playing field to me, with most people I see posting being ones I recognise from one of the above platforms.  Circles and Communities, to me, are just a replica of groups on Facebook or LinkedIn.  I know some people who say they absolutely love G+ but, as a friend & Tweeter recently said, “What gap does it fill?”.

So, what do you do on/with the platforms you use?  

What’s your favourite and why?

10 tips on using Hashtags

 

The basics: A hashtag is a great way of grouping information together.   Just use # directly before a relevant work or phrase (with no spaces).  On Twitter it helps show up those words more easily in Twitter Search & you can also follow them on Facebook and Google+.  If you click on a hashtagged word in a message, it will show you all other messages with that hashtagged word.

For the basics, read this simple explanation by the Twitter Help Centre.

Our Tips:

1. Use a hashtag yourself where it makes sense, like current trends and topics.

2. Use the correct hashtag when joining a discussion or following a particular event/show/conference.

3.  Use hashtags to make recommendations like #GreatRead #NowPlaying 

4.  Use a hashtag to add context or irony to a message, like #fail and #justsaying or make one up to be quirky e.g. #funnythingsoverheardonatrain 

5.  On a Friday, use #followfriday or #ff to Tweet a message of support to people who you like to follow but PLEASE say why.  e.g. “#ff @DotSocialise team,  for great blogs on social media” – because it gives people the reason to follow them. 

6.  Set up your own hashtags, for events or for specific discussions create a Twitter Chat

7.  Try not to use more than 2 hashtags in one Tweet or it looks like spam and makes the Tweet difficult to read.

8.  It’s not imperative (hashtags aren’t case sensitive) but for ease of reading add capital letters e.g. #PurleyBreakfastClub (refer back to No 4!)

9. If there’s a trending topic relevant to your business/brand use the hashtag in your relevant Tweets to join in.

10. Read up on hashtag fails so you don’t get caught out.

 

For further reading for getting technical with Hashtags have a look on  Hashtags.org