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Sharing your location on Twitter

If you add your location to your tweets using a mobile app, you attach your specific location to your tweets. When you tweet from twitter.com, you can choose to attach a more general location like a city name.  We find local cities and towns in the UK don’t come up though. The site just offers London normally if that’s where you are, or you can add / be in Scotland or Wales!  If you want to be more specific it’s best to be using an app or mobile.

Tweeting your location allows your followers to see where you are, gives you location-specific ‘trends’ and you’ll also get commercial tweets tailored to your location, which can mean more great local offers.

As described before in our blog on Local Marketing Tips, marketing and selling can often be linked with local connections, so sharing where you are, where you’re going or where you’ve been could be that last connection that gets you that business meeting, or a sale that you might not otherwise have got. It might even mean a new supplier or a special offer finding you too.

As with most social media sites and apps etc, you can amend your privacy in the settings, under ‘Security and Privacy’. Even if you opt-in for ‘tweet location’, you can still turn your location on or off before each tweet so it only shares where you are when you want it to.  You can also delete all the previously stored location information. You might want to do this is you’ve moved your office or moved house so you stop getting irrelevant information and ads.

Shared locations become really powerful for businesses when they’re used to search out people, connections and prospects via the Twitter Advanced Search facility, or on Hootsuite’s location search.  Following others who share their location could bring you more business and certainly get you leads.

So, we would advise having the facility on and deciding tweet by tweet if you want to share your current location.

 

If you’re local, you can come and meet our team at the ‘Tweetup’ on 8th October, from 7.15pm at Matthew’s Yard, Croydon. These are monthly social meet-ups. See our Events page!

Croydon Tech City, Just Croydon and our Tweetup

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On Thursday, Wendy attended the Croydon Tech City season finale meeting at Matthews Yard, Croydon.  This is a movement founded by Jonny Rose, now joined by Sarah Luxford and Nigel Dias, promoting the growth of tech companies and start-ups to come and work in and/or from Croydon.

There are great, free, monthly meetings (though there’s not one in August, hence it being the season finale this month!) with presentations from players large and small involved in tech, tech start-ups or with views or influence over them.  Since the inception, 16 months ago, there’s been a Croydon Tech City Summit and social gatherings, the Code Club movement is expanding, giving the opportunity for kids from primary school-age learning to code and lots of networking and partnership discussions.

There’s always a really positive vibe, interesting people to meet from the large group of technically-minded people to other marketing companies, ideas people, to the odd financier.

We also discovered from one of the presentations on Thursday that the Just Croydon website had launched just 2 days before, a new social site for Croydon, and that their launch night is the same as our next Tweetup.   So, we would really encourage anyone and everyone interested in getting connected and improving Croydon in person, or online, to come down to Matthews Yard on 13th August.   The Just Croydon Launch is from 6.30pm for 7pm start in the studio with talks from Jonny Rose, Councillor Tony Newman and the Mayor of Croydon, Manju Shahul-Hameed.  

The Tweetup is just a social event, free and everyone is welcome to come along.   It starts from 7.30pm, or join up with us after the Just Croydon event, on 13 August.  See full details of the August Tweetup.  

Stephanie Darkes and Wendy Ager from Dot-Social will be there and we’re normally at the bar or outside.

 

 

 

Local social marketing tips

Because us Dot Social ladies come from Croydon, we know people who work or worked at Nestle and/or have a connection with Nestle because they used to have their UK Headquarters here and were the main private employer in Croydon.   They’re now down the road near Gatwick.  The Nestle building is part of the Croydon skyline, literally, and they lit up the Wellesley Road building at night with coloured lights.  They’re an American giant, but we have an indirect connection with them because they are local.

As online marketeers, we know the best way to gain positive attention is to provide great content and be a source of information relevant to our audience.  The problem is that nearly everybody (well, anyone with any sense!) is doing it.  This means even your best content may get lost in the crowd.

A very good way to stand out, especially if you have a local base, or connection with a particular area is by focusing your efforts locally.  Remember the saying, ‘Think globally, act locally‘.   Think about the big picture but if you’re starting out or a small business, you need to start small, and local.

Consider marketing yourself to smaller groups rather than targeting larger ones.  You can do this by joining discussions in local LinkedIn Groups, Facebook Groups, in smaller local Google Communities, or even at smaller business networking events.

People who know you are local are far more likely to read your posts and respond to them, connect with you and remember you if they feel that local connection.   We explained this at our recent Social Media workshop, that it can fall right down to the specific area in a town if you are a small, local business.  London is a big place, as-is Surrey, so although you might be intending to market to a global audience, if you are based in Guildford or Bermondsey, then say so.   Name the particular place and people will think of a connection with it, and it is that that makes it feel more personal and memorable.

With the corporate world and big businesses being seen sometimes in a negative light now and people turning to look out the bespoke, small, local business you’ll find, like us, a lot of people would rather do business with a local business than a big global corporate.  We see this all the time with requests on Social Media for recommendations for anything from a local plumber that needs to be local to a web designer, who doesn’t.

By the way, we can produce beautiful WordPress websites ourselves, but we don’t do plumbing – well, not yet!!

So don’t forget to talk about your specific location, your connection with places and also where you’re heading or where you’ve been.  Mention this on your social media channels as well as looking out suitable places to share your content with people online in smaller localised groups.   Think about your business according to both local and global considerations.

We organise Tweetups, which are a social gathering in Croydon. If you’d like to come to one and/or meet us, see the next dates and any of our other events on our Events Page.

Blogging for Business – Tips

Blogging for business can be about sharing useful insights, tips, an overview of your expertise or views on your industry news and products that will help your audience and give them reason to engage with you.  To get them into your marketing funnel you want it to mean they want to link up with you by following you, subscribing, or looking for more information about what your business offers.   A well-written blog is no good on it’s own though.

To engage people you need to make it easy to read, provide ways to find out more information on the topic, either from you or elsewhere.  Great pictures, video or info graphics to help show visually what you’re talking about will really enhance your message.    

Everyone is short of time, so be careful with the length of your blog posts and videos.  When it comes to the writing, remember to cut, cut cut!  That means cut out ALL the words that are unnecessary and anywhere where you are repeating the same message.  When it comes to visuals, make sure they’re relevant, engaging and attractive.   Video should be short and either a summarised or entertaining version or addition to your blog. 

Don’t forget to make it easy for your readers to follow you on their preferred platform.  Share your Blogs regularly yourself on other platforms too.  Actively suggest people subscribe or follow your blog, so they’ll get notified when you write a new post.

Most importantly, as with all marketing, be consistent.  Keep going.  There’s nothing worse than going to a website or connecting with someone because you liked their Blog and then they stop writing it, for no apparent reason!

If you’re still not sure you can do this.  Here’s 5 reasons to blog for your business on Social Media Examiner.

We write blogs on all kinds of social media, marketing and online news and about what’s going on in and around Croydon.  Subscribe to our blog so you don’t miss out posts, or connect with us using the buttons below.

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Social Media Marketing for Croydon’s Meanwhile Use

 On Wednesday, 26th we shared our Social Media knowledge at the Meanwhile Use Croydon Marketing Day at Matthews Yard.    We were asked to provide advice on setting up a social media strategy and social media profiles.   

We stepped-in and ran the whole morning session based on our two presentations, with networking and coffee between.   Stephanie talked on creating a successful social media strategy and Wendy talked about social media profiles and improving your online presence.  There were a real mix of people in the audience, from those with an interesting idea for the Meanwhile Use Croydon scheme and some others interested in Social Media marketing for their businesses.  

It was the last day of workshops and finished with Sally Williams talking from Retail Revival.   The final applications for the Meanwhile Use Croydon competition are due in by 30th March.   

We are happy to connect you with a very supportive local online community in Croydon for campaigns, ideas and companies, so if you are on/join any of the Social Media platforms do connect with us on Twitter, Facebook, LinkedIn, Pinterest and Google+.  

 

A Croydon Tweetup at Matthews Yard

It has been a very long time since Croydon had a Tweet up and being the sociable and organised people that we are, the Dot Social ladies took it upon ourselves to organise the first Croydon Tweet up of 2014 at Matthews Yard last week.

For us, Tweetups aren’t for business purposes they are strictly social, to meet the scene behind the screen!

While there are lots of business networking events, there are less purely social meet ups; around Croydon we have Croydon Eats Out and Purley Breakfast Club as regular social events, and we’ve been to Croydon Tweetups in the past that have been purely social and informal occasions.  

That being said, there are a lot of people on Twitter interacting because they’ve got a business interest, so those connections and, “Hello, I’m X, what do you do?” introductions obviously lead to it being inevitable that some business networking occurs.  That’s great, and why not?!  But, for us, the main purpose of the Croydon Tweetups is just to meet and socialise with locals.  There’s no agenda, no timetable, no speakers and no pressure.  Just come and mingle and turn up and leave when it suits you.

This Wednesday was the first Croydon Tweetup this year and about 40 people came along.  There were a few presenters from Croydon Radio, which is based there, and a wide range of others.  There was a real buzz at the bar with everyone chatting and introducing those they knew and didn’t to each other.   There were only a few I hadn’t met before, and one guy who had definitely not found out about it on Twitter and isn’t on Twitter at all!

Thanks to the fabulous Matthews Yard for having us.  We love it there.  It’s such a great hub for business to personal, arts, music and community events and groups.

We intend to have these Croydon Tweetups regularly now, so keep an eye out for future dates on, or join, the official Croydon Tweetup page, see elsewhere online and follow us on Twitter.

If you missed this one, diary the next one which will be from 7pm on Weds, 9th April

 

  

Croydonites Unite – Croydon, the next Tech City

Two of the Dot Social team took front row seats at the Croydon Tech City event and 2014 launch on Thurs 23rd January at Matthews Yard in Croydon.  
 
Croydon Tech City Jan 2014 Launch

Audience at Croydon Tech City Jan 2014

 
Croydon Tech City is a movement to encourage digital companies and start-ups to come into and/or work from Croydon.  The founder, Jonny Rose, outlines reasons why Croydon is well-positioned to become the ‘Second Tech City’ in his blog and on Croydon Tech City.
 
What it needed from when it was launched originally, I feel, was people, action and momentum, and boy have we got it.  Working together with Nigel Dias and Sarah Luxford, Jonny increased the numbers at their inaugural event of about 20 unsure but intrigued people to (I estimate) over 100 keen and enthused digitally-interested people, wanting and willing to work to make this become a reality.   There was a real buzz from the moment we arrived at Matthews Yard and still going when we left.  It was the sound of positivity and connections and relationships being built. 
 
We are avid supporters of this idea, of course, and want to help and build a stronger and connected Croydon that involves interesting and thriving businesses.  This will inevitably be followed by the inflow of money that supports all the other great developments coming along in and around Croydon.  
 
This was highlighted by Matt McMillan from Croydon Council with some great infographics of the talent in Croydon and the regeneration and plans to improve all kinds of spaces from leisure to business and infrastructure.  There’s more on the Westfield and Hammerson regeneration of the Whitgift Centre, transport improvements, homes, new leisure facilities and more here Croydon Partnership Masterplan too.
 
With the stories of others who have grown substantial Tech businesses from Croydon highlighted by Jonny, and talk by Simon Bird of Dot Mailer on their story, from bedroom idea to 150 employees and PLC status, it was easy to be enthused to want to support this idea of Croydon as the Second Tech City.   
 
Simon Bird, Dot Mailer talking at Croydon Tech City Jan 2014
 
Come on Croydonites, lets make it so.  Please go and follow the movement on Twitter, Facebook and visit the Croydon Tech City website.
 
Wendy Ager, for Dot Social

Long live Social Media

I don’t watch the News any more for two reasons.  Firstly, it’s depressing, sensationalist and upsetting and secondly because I can get my News stories direct through Twitter and from sources that I consider to be reliable and on my wavelength.

Why sit through hours of edited news stories when you can find out what happens as it’s happening through the Tweetsphere.

Amy Winehouse at Bowery Ballroom 18

Image via Wikipedia

Amy Winehouse‘s death is a prime example of this in this article by Anna Hart “News of Amy Winehouse’s tragic death hit Twitter 20

minutes after she was found” http://www.stylist.co.uk/life/amy-winehouse-how-twitter-broke-the-news#image-rotator-2. And that’s exactly how I found out, at first everyone wondered whether it was a rumour and of course, as with anything you have to cut through the rubbish to find the real story.

I was in Normandy when I heard about the London riots via a text from a friend who simply said: “where are you, Croydon is on fire?” My first port of call was Twitter: to speak to the people I knew at home and who could tell me what’s going on as it happened.

Sod the TV.  Long live Social Media.