Reposting the same information on your social media channels will get you more exposure. However, the best way to do this is to reframe the content to suit your audience. For example, change the header, slant or tile describing the post, blog or article to entice different people to click to read or share your information. According to Buffer’s blog, “9 Best Social Media and Content Marketing Tips from Buffer (see No 4) they can get double or triple the amount of engagement by highlighting different elements of the content when they repost it!
That’s pretty amazing. So, don’t forget to keep re-posting and reframing your content, mixed in with interacting with others on your social media as always of course.
Here’s an example of how we’ve done it for you to see how you could do this too. These are Tweets about one of our other Blog posts:
“How to see ALL the activity on your Facebook page – good to know http://dot-social.co.uk/how-to-see-all-the-activity-on-your-facebook-page/ …!”
“A Facebook blog – how to see all the activity on your page in one go – http://dot-social.co.uk/how-to-see-all-the-activity-on-your-facebook-page/ … by @WendyAnnAger
“This is really helpful, a way to see ALL activity on your Facebook page – NEW blog by Wendy. It also works on… http://fb.me/2qSdhC70D“
The example by Buffer was using Facebook and explains how they also use imagery to create more ways to repost the same content and increase engagement as well.
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