Making Social Media work for your business

If you want to really make Social Media work for your business you have to be realistic about how you go about managing it, here are some handy dandy tips to help you…

Use some great Software:

There are plenty of management platforms out there such as Hootsuite and Tweetdeck, it is a good idea to find one that you like and preplan some stock tweets / Facebook messages but I’ll let you into a secret; social media works best when it’s in real time…

Source: http://blogs.attask.com

Little and often:

You wouldn’t start a conversation on Monday, walk away from it and finish it on Tuesday, the person you are talking to would think you incredibly rude.  The best way to manage your online community is to do a little everyday.

*There are other advantages of working in real time, for example, with FB in particular @ tagging does not work through management platforms

 

Think about your content

Create a steady flow of fun, interesting content that people will be enjoy, find useful and will want to read.

 

Be engaging

Imagine you’re at a party, it’s an online gathering of people, if you’re a wall-flower no one will see you and no one will notice you, if you talk too much people will get annoyed and walk away. If you listen as much as you talk, make jokes and make people feel comfortable people will flock to you.

 

Source: http://www.bitrebels.com

Employ the right person to manage your social media:

For small to medium Businesses it is often advantageous to outsource to a Social Media Professional / Community Manager.  If you do decide to do this I would also suggest that you find yourself one who has an interest and / or experience in your field. If they are going to be talking about and representing your business, they need to be passionate about it!

 

Be courteous

The 80’s and the age of what I call shouty marketing is well and truly over, we are living in an age where businesses need to be more courteous and customer savy because when it comes to Social Media, as a business you need to create a buzz for your brand so that people want to follow you / like you / read your updates, if you spend all of your time shouting sales pitches at people you’re not going to make any friends fast!

 

If you need any more tips, you know where I am!

 

 

Get your head around Facebook business timelines

As you all should know by now, on March 30th your Facebook business page will become a business timeline so if you haven’t made the necessary changes already, it’s time to get your head around the new layouts and the features.  “Not again!” I hear you cry, as humans we are often opposed to change but I would say this is a change for the better so relax and embrace it.

I have been asked by a lot of you how the new design works so I’ve written this handy guide to hold your hand through the key changes and to help you to make your page engaging:

  1. Goodbye landing pages Facebook certainly know how to dominate a market, a lot of companies don’t use mailing lists any more they rely solely on social media to talk to their clients, your landing page can still be found in your tabs on your page but if you want to use it to capture data you have to direct potential clients to to the app via Facebook ads.
  2. Hello cover image – you now have some prime real estate at the top of your page – so make it stand out!  See the notes below for more information.
  3. Your fans can now message you directly  – I LOVE this feature, you can now speak to your fans directly, it’s a great opportunity to build relationships, encourage interaction and enhance your community.
  4. Your tabs are now apps and can be found under your timeline on the left they are  760px and you can customise them!
  5. Shiny new admin panel – making it far easier to keep track of activity, monitor the effectiveness of posts, pick up messages & learn about fans
  6. You can pin and highlight posts – making it easier to direct your fans to the posts you want them to see.

 

Here’s 3 things you should do right now!

1. Create a cover image

One of the positives of the move to the timeline is that you have a huge space to show off your business, your cover image must be 851 x 315 pix, make it engaging and exciting, have a few designed so that you can refresh them every now and then.

BUT, before you get too excited and start turning the space into a huge sales pitch, Facebook has very specific rules about how you can use that space:

Cover may not contain:

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

Enough about what  you can’t do, here’s what  you can do:

  • Keep it simple – write in a language your fans will understand
  • Be inspiring – get your fans attention with interesting bespoke designs for your fanpage
  • Brand yourself!  Incorporate logos, images and pictures

Need more inspiration?  Check out Coca Cola’s

here’s a nice one designed by the graphic designers for Redfest

 

 

 

 

 

 

 

2. Customise your Tabs

You can display 4 of your apps, you can choose which 4 you want to display AND you can customise  the  thumbnail, the only ones you can’t edit are photos and likes, you cannot move the photo tab either.

To customise the design:

  • Create an image that is 111  x  74 pixels.
  • Click on the arrow to the right of your timeline (underneath the cover image).  It will show a number which represents the number of apps you are using.
  • Click on the arrow next to the image of the app you want to change.
  • Click on edit settings.
  • Click on change (for the image)
  • Upload the new image

To move your apps:

  • Click on the arrow to the right of your timeline (underneath the cover image).  It will show a number which represents the number of apps you are using.
  • Click on the arrow next to the image of the app you want to change.
  • Select the app you’d like to swap position with

 

3. Make the most of your posts!

  • Highlight key posts (this is particularly powerful when you are posting an image).  To do this click on the star in the top right of the post to stretch the post across the page
  • Pin your posts (can be fab for competitions or posting business advertisements) Do this by clicking on the ‘edit or remove’ button and select ‘pin to top’
  • You can also add Milestones to show off achievements.

 

Last but not least, make your page go live and enjoy it!  

Remember to be engaging, provide your readers with exciting things they would like to hear about AND have fun 🙂

 

Resources: 

Image sizes you need to know

  • Cover: 851 x 315
  • Profile pic: 180 x 180
  • Thumbnail for apps: 111 x 74
  • Highlighted & milestone images: 843 x 403
  • Images within wall posts display as 404 x 404.

Facebook help