The first I heard of Path was watching The Gadget Show this week. It’s described as an Ad-Free version of Facebook. Why it’s been mentioned now as a possible rival in social networking terms to Facebook, when it’s been around for quite a while could be because they’ve only just launched it’s iOS7 App.
Path is a Social Media network with the difference to others that it limits your friends to 150. This is because physiologists say that that’s the maximum number of people you can maintain meaningful relationships with at any one time. You can delete and add people as you change friends.
Your uploads/shares are called Moments and it’s more like a closed network as your Moments remain within those friends. You can even have an inner circle of friends too. It seems really slick and is intuitive to use on an iPhone, with new swiping features and moving between messages and the Home screen etc.
It has been doing pretty well gaining numbers from what what I’ve read but there’s scepticism on how it can be monetised.
Their CEO Dave Morin, according to this Business Insider article, has hinted in the past that somehow making money from data about users’ behaviour might be a way it makes money, rather than straightforward advertising, and that they intend to remain independent. Path Premium is £2.99 for 3 months or £10.49 for 12 and this gives you unlimited access to items from the their online shop (sticker packs and camera filters) and early access to new items.
For me, it’s like anything new…. I’d love to try it out properly but need more friends to be on it to see if it’s really going to replace something else. It will have to be pretty good to overtake something else you’ve invested time and effort in. It’s been around for over 3 years now and this is the first I’ve heard of it and it’s got to make money to take off too, so lets see, eh?!