Blogging for business can be about sharing useful insights, tips, an overview of your expertise or views on your industry news and products that will help your audience and give them reason to engage with you. To get them into your marketing funnel you want it to mean they want to link up with you by following you, subscribing, or looking for more information about what your business offers. A well-written blog is no good on it’s own though.
To engage people you need to make it easy to read, provide ways to find out more information on the topic, either from you or elsewhere. Great pictures, video or info graphics to help show visually what you’re talking about will really enhance your message.
Everyone is short of time, so be careful with the length of your blog posts and videos. When it comes to the writing, remember to cut, cut cut! That means cut out ALL the words that are unnecessary and anywhere where you are repeating the same message. When it comes to visuals, make sure they’re relevant, engaging and attractive. Video should be short and either a summarised or entertaining version or addition to your blog.
Don’t forget to make it easy for your readers to follow you on their preferred platform. Share your Blogs regularly yourself on other platforms too. Actively suggest people subscribe or follow your blog, so they’ll get notified when you write a new post.
Most importantly, as with all marketing, be consistent. Keep going. There’s nothing worse than going to a website or connecting with someone because you liked their Blog and then they stop writing it, for no apparent reason!
If you’re still not sure you can do this. Here’s 5 reasons to blog for your business on Social Media Examiner.
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