It’s 2015 and if you haven’t started using Twitter for your business yet, why not?! Here are 7 reasons why you should make getting Twitter active your new year’s resolution:
1, People buy from people
We have all had crappy faceless customer service from big brand companies and been left feeling dejected, frustrated and put off. Twitter – on the other hand – often gives us the opportunity to speak directly to retailers / designers / business owners about their products and it gives you, as a business owner the opportunity to show off your skills and speak directly to your customers. People are more likely to buy from you / into you if they feel like they know you.
2, Customer service
Following on from point one, Twitter is a great tool for customer service and more and more people are using it to approach businesses, I regularly use it to ask questions / find out more about services or complain and get good results. There are some great tips here on how to use Twitter for customer service and support.
3, Brand awareness
You need to be where your customers are and if you are developing great content on Twitter that people are sharing you will expand the awareness of your brand and the more people that know about you, the more potential customers you have.
4, Educate your customers
Twitter is a great way to tell people about what you are doing, how your business works or why your business is unique. It gives your customers the opportunity to know more about you, share information that make you shine.
Offline networking is great, combine it with online networking and you’ll supercharge your efforts. Twitter is a great place to learn about meet ups, get involved with local business groups and just plain network!
6, SEO: Google loves social
I probably don’t need to tell you this but Social Media can have a dramatic effect on the SEO (Search Engine Optimisation) of your business, being social is often the fasted way to increase your online reach. Here’s a great article explaining more.
7, It’s a social world!
We meet and hang out offline and we meet and hangout online, people are social animals, we need each other and as Bob Hoskins said in that BT ad
“It’s good to talk!”