For monitoring what’s going on in your industry online and topics of interest, what people are taking about or saying about you and your business, this is such an easy and simple way to get this information regularly without any fuss.
A Google Alert generates search engine results, based on a search you request, and sends it to you by email. This means you can keep up with what is new about a topic, company, industry and see what is being shared online about you and your business without having to go actively searching for it. You can use this information to make sure you don’t miss anything being posted about you and/or your business, to create new content or comment on new developments in your field, or just share new or interesting information on your social media channels.
It’s VERY simple to do, just go to Google Alerts. You can decide how often you want to be notified, what language, region and which type of results you get in ‘Sources’. If you leave it to Automatic you’ll get a mixture though, if you prefer a particular format you can select to receive news, web, video, blogs etc.
It even gives you some Alert Suggestions and a preview of the kind of content you will be getting depending on your search terms, so you can change or improve what you are wanting to receive before you confirm the alert. You can select how often you receive them too. We suggest you set some up and alter then alter them to suit until you start receiving exactly what you’re looking for.