We are all aware now that the Social Media revolution is a reality, plenty of us have seen the light and are using the powers of Social Media for the greater good. We at Dot Social think the only way is up and in 2014 things will just get more interesting. Here are some of the things I think we are going to see happening..
1. Social media is compulsory
Up until now opting out of social has been an option for some businesses, especially those longer standing ones who can’t get their head around it. I predict that in 2014, social will no longer be an option, that business MUST include Social Media as part of their marketing strategy to stay in the game
2. Questions asked on Social Media require an immediate response
In the past it was OK for businesses to take 12, 24, 72 hours to get back to people, but as the new digital disciples step into the consumer arena, they’ll be wanting answers on Facebook, Twitter etc straight away. Be prepared, 2014 is all about immediacy.
3. Everybody’s Mobile
YOU MUST make sure you’re marketing to mobile. According to Forbes: 87% Of Connected Devices Sales By 2017 Will Be Tablets And Smartphones so if your site isn’t mobile friendly you’re going to be missing out on potentially A LOT of business!
4. Instant e-commerce
We know that Pinterest can drive sales, and we know they allow partners to use real-time Pinterest data to generate lists of the most-pinned items in their online stores. Now imagine if you could click and purchase on Pinterest or Facebook without going anywhere else.. It’s just a matter of time..
5. Staff buy in
2014 and beyond will see the big brands extending their Social Media reach and incentivising their staff to activate their personal communities and spread the word of the brand.
‘A picture paints a thousand words’ and across the Social Media platforms every second memes, infograpics, selfies etc, etc are popping up. Instagram and Pinterest really kicked off in a big way over the last couple of years and there are all manner of editing apps you can get for your smartphone – 2014 will see much more of the same.
My last prediction is the rise of the podcast. The YouTubers have put in their bid for world domination, Vimeo and Vine have created some noise over the last couple of years but I think that this year is all about absorbing information while your moving around, commuting, doing the housework etc, etc.. 2014 is the year of the podcast.