If you want to really make Social Media work for your business you have to be realistic about how you go about managing it, here are some handy dandy tips to help you…
Use some great Software:
There are plenty of management platforms out there such as Hootsuite and Tweetdeck, it is a good idea to find one that you like and preplan some stock tweets / Facebook messages but I’ll let you into a secret; social media works best when it’s in real time…
Little and often:
You wouldn’t start a conversation on Monday, walk away from it and finish it on Tuesday, the person you are talking to would think you incredibly rude. The best way to manage your online community is to do a little everyday.
*There are other advantages of working in real time, for example, with FB in particular @ tagging does not work through management platforms
Think about your content
Create a steady flow of fun, interesting content that people will be enjoy, find useful and will want to read.
Imagine you’re at a party, it’s an online gathering of people, if you’re a wall-flower no one will see you and no one will notice you, if you talk too much people will get annoyed and walk away. If you listen as much as you talk, make jokes and make people feel comfortable people will flock to you.
Employ the right person to manage your social media:
For small to medium Businesses it is often advantageous to outsource to a Social Media Professional / Community Manager. If you do decide to do this I would also suggest that you find yourself one who has an interest and / or experience in your field. If they are going to be talking about and representing your business, they need to be passionate about it!
The 80’s and the age of what I call shouty marketing is well and truly over, we are living in an age where businesses need to be more courteous and customer savy because when it comes to Social Media, as a business you need to create a buzz for your brand so that people want to follow you / like you / read your updates, if you spend all of your time shouting sales pitches at people you’re not going to make any friends fast!
If you need any more tips, you know where I am!