Making Social Media work for your business

If you want to really make Social Media work for your business you have to be realistic about how you go about managing it, here are some handy dandy tips to help you…

Use some great Software:

There are plenty of management platforms out there such as Hootsuite and Tweetdeck, it is a good idea to find one that you like and preplan some stock tweets / Facebook messages but I’ll let you into a secret; social media works best when it’s in real time…


Little and often:

You wouldn’t start a conversation on Monday, walk away from it and finish it on Tuesday, the person you are talking to would think you incredibly rude.  The best way to manage your online community is to do a little everyday.

*There are other advantages of working in real time, for example, with FB in particular @ tagging does not work through management platforms


Think about your content

Create a steady flow of fun, interesting content that people will be enjoy, find useful and will want to read.


Be engaging

Imagine you’re at a party, it’s an online gathering of people, if you’re a wall-flower no one will see you and no one will notice you, if you talk too much people will get annoyed and walk away. If you listen as much as you talk, make jokes and make people feel comfortable people will flock to you.



Employ the right person to manage your social media:

For small to medium Businesses it is often advantageous to outsource to a Social Media Professional / Community Manager.  If you do decide to do this I would also suggest that you find yourself one who has an interest and / or experience in your field. If they are going to be talking about and representing your business, they need to be passionate about it!


Be courteous

The 80’s and the age of what I call shouty marketing is well and truly over, we are living in an age where businesses need to be more courteous and customer savy because when it comes to Social Media, as a business you need to create a buzz for your brand so that people want to follow you / like you / read your updates, if you spend all of your time shouting sales pitches at people you’re not going to make any friends fast!


If you need any more tips, you know where I am!



Top of the Twops

*disclaimer, I removed myself from all lists to make room for those whose egos need more massaging 😉

I have to admit that I don’t follow many at the very top, I’m not a big sleb watcher, but the list does make interesting reading.  I was very surprised to find Coldplay at number 17 and not so surprised that GaGa made number one.

1.  Lady GaGa, this is a woman who has her monsters well and truly under control secring her place as the Queen on Twitter.

2. Barack Obama, we all know Mr Obama is a bit of a ledge (legend) but despite certain people’s claims that his is out of favour, he’s obviously got plenty of monsters of his own.

3. Britney Spears, just as everyone likes a bit of car crash TV, I’m sure that most of her followers hang on with baited breath waiting for the meltdown (maybe that’s unkind but when was the last record she released)

4. Kim ‘bloody’ Kardashian who seems to be EVERYWHERE at the moment, she can’t really be that interesting can she?

5. Aston Kutcher (the eye candy) Ashton’s numbers increased drastically post his Demi Moore break up, I followed him for a while but all he seemed to talk about was saving whales – Obviously trying hard to be a nice guy *Yawn*


At this point you will be saying “but they’re all American” yes folks, we may be a mighty little Island but ‘little’ is the operative word and in the world stakes the Yanks outnumber us quite substantially.  So to counteract the very American top leaderboard, here is the top five as published in The Independent on Thursday 1st March:


  1. Richard Branson, everyone wants tips from this self-made multi billionaire, he first appeared on Twitter in 2008 and recently bought shares in the company, he is a social media force to be reckoned with.  When asked what the biggest regret of his career was in a recent interview, he replied: “Not starting Twitter.” – Oh Richard, you don’t have enough fingers for all of the pie
  2. Sarah Brown, wife of Gordon.  From Prime Ministers wife to passionate campaigner, Sarah has a huge Twitter following (but she does make a very surprising number two)
  3. Alan Carr ‘chatty man’ chats incessantly on Twitter and goes down a storm, I enjoy Alan Carr’s Tweets, hes a national treasure.
  4. Ricky Gervais I have to admit that I don’t find him funny but apparently lots of people on Twitter do, I guess now that he is a Academy Awards staple host his appeal has skyrocketed.
  5. Rob Brydon said Twitter was like a community but it had also opened him up to ‘the most incredible abuse’, yet this didn’t stop him using Twitter to announce the birth of his 5th  child.


Check them out for yourself:

We Follow Twitter Counter Twitterholic The Independent

Speaking of Ashton Kutcher..

Recently I read that Ashton Kutcher is set to play Steve Jobs in a film about his life, having only seen pictures of Steve Jobs in his later years I thought that Steve Jobs would be pretty chuffed with that bit of casting and then I found this picture… can you see the similarities? I know who I’d rather watch.









And speaking of slebs on Twitter, Madonna made her one and only appearance on Twitter at the end of March to defend herself over allegations that she was glorifying drug use.  DeadMau5 took exception to Madonna saying “How many people in this crowd have seen Molly,” at a recent performance in Miami.  The Twitter row was watched by millions but Mau 5 was left deflated when Madonna tweeted: “I was referring to the song ‘Have You Seen Molly?’, written by my friend Cedric Gervais who I almost worked with on my new album.”

Madonna has a new album out MDNA – it has nothing to do with drugs, honestly.